Digital Campaign & Content Marketing Specialist

Digital Campaign & Content Marketing Specialist (1–3 years)

About KKday KKday is a leading online travel e-commerce platform that connects travelers with authentic local experiences across Asia and beyond. Headquartered in Taipei, KKday operates in over 10 markets, offering a dynamic, cross-cultural work environment where innovation, collaboration, and growth are valued.

We’re looking for an Digital Campaign & Content Marketing Specialist  to join our regional MKT team by locating in South Korea. We welcome candidates with experience in integrated marketing, digital campaigns, and social media content creation, as well as an understanding of app-based marketing and user experience.  We especially value creatives who enjoy travel and have experience producing travel/lifestyle content in digital formats such as card news or short-form videos.

Responsibilities

1. Digital Campaign Planning & Execution

Support planning, execution, and performance tracking of global/local integrated marketing campaigns

Manage campaign workflows, develop content for KKday’s owned channels, and track performance

Execute and optimize content distribution across social media, paid ads, and owned channels based on campaign strategy

2. Brand Communication & Content Development

Create content aligned with brand tone, messaging, and guidelines

Develop storytelling content for key destinations and lifestyle/OTA categories

Structure campaign and promotional messaging aligned with brand positioning

3. Content Production & Collaboration

Support content production and operations in collaboration with creators, designers, and external partners

Produce visual assets using Figma/Adobe tools and assist with short-form content creation (Reels, Shorts, TikTok) 

Support production of online/offline campaign materials and branded content assets

4. Data-Driven Performance Analysis

Organize and analyze campaign and content performance data to extract insights

Recommend optimization opportunities based on social media, paid ads, and app analytics

Improve content performance and funnel efficiency through user journey analysis

5. App-Based Campaign & Content Optimization

Understand user flows of OTA/travel/lifestyle apps (onboarding, browsing, conversion, retention)

Apply key UX learnings to content and campaign planning

Enhance user engagement and content effectiveness through app-based experience insights

Who You Are:

          1. 1-3 years of experience in digital marketing or content marketing

          2. Experience in integrated marketing, digital campaigns, or social media content creation

          3. Strong understanding of marketing communication fundamentals

          4. Ability to analyze performance data and propose improvements

          5. Proficiency in Figma or Adobe Suite (PS/AI/PR, etc.)

          6. Comfortable using collaboration tools (Slack, Notion, Google Workspace, etc.)

          7. Proactive, self-driven mindset with strong problem-solving skills

          8. English proficiency

Nice-to-have:

          1. Background in OTA, lifestyle, or travel-related industries

          2. Strong grasp of brand messaging, positioning, and storytelling

          3. Ability to support app-based marketing or UX-informed content initiatives

          4. Skilled in producing short-form content (Reels, Shorts, TikTok)

          5. A data-driven mindset with the ability to translate insights into creative improvements

          6. Familiarity with GA, Mixpanel, Tableau, or similar analytics/visualization tools

          7. Comfortable collaborating with creative teams and external agencies

          8. Passion for travel and sharp awareness of digital content trends

Why KKday? 

• Opportunity to work in a dynamic and globally connected environment.

• Gain a deeper understanding of financial and accounting operations and cross-border collaboration.

• Make a direct impact by supporting a growing organization during an exciting stage of expansion.