[상위제약사] 마케팅PM (심혈관계 질환)

[KEY ACCOUNTABILITIES]

1. Marketing planning & implementation
- Resource allocation: Products mix against targets, A&P allocation efficiency
- Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
- Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
- Take a ownership of specific brand performance measures
- Perform developmental project base such as secondary market research, data analysis and etc.
- Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force
communication, all essential to the day to day operation of the brand

2. Key customer management :
- Regular visit to target physicians
- Provide physicians with updated highly scientific information on product & disease
- Shape physicians’ view on the disease and establish need for product

3. Scientific program support
- Develop key speakers to become strong advocates for the product & therapeutic class
- Lead scientific initiatives to build clinical evident and implement medical programs
- Search & provide updated articles on the product and develop key message
- Deliver MR product training

4. Compliance
- Responsible for compliance with all legal requirements of company policies and ensure strict compliance

[JOB-HOLDER REQUIREMENTS]

- 2~3 years of sales & 2~3 marketing experience : Must (5년 이상 Sales & MKTing 경력)
- Commercial experience of Diabetes mellitus / Cardiovascular field in pharmaceutical firm : preferred
- Intermediate English communication/Presentation skill
- High level communication skills
- Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
- Creative and innovative approaches to problem solving
- Strategic orientation
- Pro-activity and willingness to initiative
- Ability to foster and manage productive biz relationship with external stakeholders