[외국계 여행플랫폼 KKday] 채널 마케팅 팀장 채용

About the role

As the Channel Marketing Team Manager, KKday Korea, you will be responsible for:

• Lead marketing team (Affiliate, KOL, and Paid/CRM Marketing) to drive business expansion, branding and growth

• Develop new and  tactical Marketing strategy opportunities to increase KKday Korea traffic, growth, revenue and profit

• Develop Growth initiatives including integrated co-marketing campaign & promotions to drive customer acquisition and maximize revenue growth

To be successful in this role, you must:

• Be a commercial marketing thinker yet hands on executor, solid relationship builder with partners, advanced analytical skills with a passion for the travel tech industry. 

• You must have an entrepreneurial mind-set with the ability to drive short- and long-term strategic marketing opportunities & growth building expertise

• Able to lead a team of marketers to support business objectives

Job Responsibilities 

Key Influencer Lead (KOL)

1. Acquire new influencer & partners management

• Assess & identify new potential influencer partnership collaboration opportunities to drive new traffic growth opportunities

• Manage and optimise (i.e using creative, incentive ideas / methods) our affiliate and influencer marketing programs

2. Campaign development 

• Plan, book, and manage promotional campaigns with potential partners, influencers, and media companies. 

• Work cross-functionally to successfully implement new campaigns, materials, and content for Influencer marketing programs. 

• Implement initiatives that will generate user growth and positive sentiment for the business through social influencer network, and partner channels 

Affiliate Partnership Management

• Identify new affiliate partners and developing affiliate marketing campaigns

• Manage performance and connections through continuous communication with affiliate partners

• Plan and manage affiliate marketing projects, campaigns, and promotions

• Collaborate with internal departments for partnership collaboration

• Manage affiliate partner's white-label pages and coupons

• Analyze affiliate results and formulating strategies

Paid Strategy Management

• Perform the data monitoring advertisement channels such as Naver Search/Shopping and Google

• Manage KKday’s products in the Naver Shopping channel and support marketing activities through SEO optimization works

• Lead key performance indicators and identify issues of CRM channels(App, eDM, Kakao, etc.) through data analysis 

• Lead planning and reviewing design assets for CRM channels(App, eDM, Kakao, etc.) & Paid channels(Meta, Google, etc.) 

• Lead overall Growth marketing activities based on Performance & CRM marketing

Performance Marketing

1. Search Engine Optimisation (SEO)

• Research and optimize content on KKday Korea own channels (i.e blog, website etc) to drive SEO optimization effectiveness 

• Recommend changes to website architecture, layouts, content, and other factors to improve SEO positions for target keywords

2. Search Engine Marketing (SEM)

• Lead SEM platforms and optimising social, Kakao related channels

• Evaluate the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue

Leadership(Target Oriented and Execution)

1. Internal marketing team (Affiliate, KOL, and Paid channels/CRM Marketing)

• Lead, motivate and inspire Marketing team to develop solid marketing plan to drive marketing promotion campaigns

• Ensure all marketing promotional, campaigns are communicated effectively to internal teams to ensure follow through 

2. Cross Functional team

• Closely collaborate with cross-functional teams and stakeholders from various cultures/countries to facilitate communication and objectives alignment

We would love to hear from you if:

• You have Bachelor’s degree in Marketing, Business or Communications(preferred)

• Fluent in written and spoken English and Korean, Chinese is a plus.

• You have 6 to 8 years of work experience in Marketing handling full spectrum which key focus on Paid channel or Affiliate Marketing(Performance channel is highly preferred but not a must). Ideally from e-commerce travel industry

• You have level of understanding how affiliate & KOL partnership and paid channels works and a point of view on the best kinds of creative engaging branded content

• Experience in planning and spearheading new affiliate marketing projects and campaigns.

• Plus to have experience in managing affiliate partners across various industries such as affiliate networks, duty-free, credit card companies, payment gateways, banks, airlines, tourism, travel platforms, or e-commerce.

• You have a strong and robust marketing sense of travel, e-commerce, or OTA.

• You have experience in develop marketing strategy into a target and monitor framework for different go to market channels

• You have demonstrated leadership skills(leading marketing team) and ability to succeed in a fast pace, startup environment.

• You are proficient in Excel, Word and PowerPoint

• You have excellent project management, analytical, and partnership management skills

• You are a self starter who will deliver result 

• Your strong interpersonal, written and verbal communication skills help you to partner with multiple stakeholders 

• You have strong entrepreneurial mindset, motivated and driven to meet tight deadlines

• You have the ability to have effective communication with teams across different offices and cultural backgrounds

• You have a love for the travel industry!