[Nespresso] MKT - Marketing Specialist

Main Purpose of Job
- Drive overall marketing activities for increasing awareness and support the OOH business, specially focus on marketing communication & campaign
- Contribute to secure brand image as leading coffee brand in the market
- Continuously improve the consumer experience for prospects and new members, based on omnichannel customer feedbacks, data & insights and always oriented on value creation for the company
- Make synergy with B2C and B2B business 
- Product: Nespresso Professional 

- Marketing Specialist (or Sr. Specialist) in B2B Marketing team
*경력/역량에 따라 타이틀 부여예정

Key Outputs
Campaign management
- Plan, manage and integrate marketing campaigns with related teams and persons including timeline, budget, action plan, key strategy, messages and actions 
- Lead marketing event for lead generation and brand desirability 
- Benchmark local activation with international best practices and local competitive environment
- Explore partnership opportunities
 
Product launches and key projects 
- Responsible for the full portfolio of coffee, machines, accessories and services.
- Continuous review of the portfolio performance to understand and lead possible optimizations
- Annual deep dive on market, trends and competitive development to fuel the local category strategy (in line with the global strategy) and marketing plan
- Plan annual promotion scheme and execute market specific local initiatives for office and Horeca channels
- Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
 
Consumer experience
- Analyze and design optimized consumer journey and consumer experience, based on customer feedback, internal/external data & insights
- Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives
- Contribute brand experiences and offer new coffee moments to customers in the area of coffee, machines, accessories and services for office and Horeca channel
 
Communication 
- Enhance Nespresso Proressional branding and premium positioning while ensuring compliance with brand standards and HQ guidelines 
- Develop communication strategy toward customers to increase awareness and generate qualified lead
- Responsible for end-drinker-faced content including digital media, press material, advertorial etc

Job Requirements
Education:
-  University degree in marketing, commercial or equivalent
 
Professional experience:
-  At least 5 years experience in sales driven marketing
-  Work experience with cross functional team is a must
-  Brand and product marketing experience is a must
-  Experience in premium/luxury brand is preferred 
-  Strong commercial mindset and strategic thinking

1. 전형방법
2. 1차 서류전형
3. 2차 면접전형
   
4. 3차 면접전형
5. 
   
6. 제출서류
7. 영문이력서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
8. 이메일 제출 Recruiting.Korea@nespresso.com