[BD Korea] Marketing Associate Manager (PM)

MARKETING KNOWLEDGE

Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential. Work with UCC sales team & UCC MKT Specialist to develop marketing Strategy and ensuring implementation of key strategic drivers as under;

• Responsible for analyzing Periodic Margin - Pricing /discounting decision

• Responsible for New/Market appropriate product launches

• Utilize various data points such as sales/ product/ market trends etc to develop effective sales promotional tools by understanding market/sales organization’s needs

• Drive Market Intelligence in alignment with respective businesses, Gather VoC, Analyze purchase criteria of customers, Survey Customer perceptions, Understand purchase processes and cycles. Collate market intelligence to outperform competition

• Generate reports on marketing and sales metrics

MARKETING PLANS/ACTIVITIES

Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.

• Play an instrumental role in making the Annual Strategic Review(ASR, longer-term MKT plan) and execution of ASR actions/milestones

• Develop and implement annual marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets

• Organize promotional campaigns and coordinate all aspects of product advertising including new product launch

• Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget

• Participate in the process of determining price and volume discount policies

• Collaborate to generate digital and print advertising material