본문 바로가기
프로필 등록
채용정보
연봉 UP은포지션MATCH
신입·인턴
기업·연봉
커리어성장
커뮤니티
혹시, 취준생인가요?
리바이스트라우스코리아(주)

[리바이스코리아] DTC ASSISTANT CRM MARKETING MANAGER

핵심 정보

경력
경력 5년 ↑
학력
대졸(4년제) 이상
근무형태
계약직
우대사항
급여
면접 후 결정
직급/직책
대리 / 팀원
근무요일
주 5일(월~금)
근무지역
서울 강남구, 서울전체
최저임금계산에 대한 알림 하단에 명시된 급여, 근무 내용 등이 최저임금에 미달하는 경우 위 내용이 우선합니다.

본 채용정보는 마감되었습니다.

리바이스트라우스코리아(주)에서 채용공고가 시작되면 이메일로 알려드립니다.

상세요강

리바이스트라우스코리아(주)|[리바이스코리아] DTC ASSISTANT CRM MARKETING MANAGER
icon 모집부문
모집부문 상세내용
KOREA
MARKETING
MANAGER		 CONTEXT
ㆍKorea is a strategic growth geography where the Levi’s® brand expression, visibility and
　awareness are critical given the high level of competitions from premium lifestyles brands to
　vertically integrated brands. For that reason, we are looking for a pioneering DTC Assistant
　Marketing Manager.

JOB PURPOSE & KEY METRICS
ㆍBuild a best and next in Levi’s® Red Tab CRM program that will contribute to
　revenue growth
　- Member Acquisition
　- Member revenue
ㆍAccelerate DTC, levi.com and marketplace revenue growth
　- Levi.com traffic
　- Levi.com and marketplace revenue
　- Retail Traffic and revenue

CRM
Lead the planning and execution of the CRM and Loyalty program across Korea by
working closely with EAP CRM team

ㆍDevelop a Korea harmonized CRM strategy and plan that drive fashion and lifestyle
ㆍDevelop geo CRM strategies & market guidance - inclusive of segmented member strategies,
　communications and content recommendations - that help drive seamless omni-channel
　consumer experience and drive demand for our seasonal initiatives; partner closely with
　EAP CRM, commercial & Korea merch partners to ensure geo alignment.
ㆍDrive the growth of the Levi’s® Red Tab members and oversee direct communications
　with consumers.
ㆍCoordinate and execute CRM plans, KPIs and market guidance - inclusive of segmented
　member strategies, communications and content recommendations - that help drive
　seamless omni-channel consumer experience and drive demand for our seasonal initiatives
ㆍDeliver a CRM activation plan for every season based on Levi’s® Marketing,
　Merchandising & Retail insights.
ㆍCustomer Journey Mapping – build and maintain dashboards and monitors for analyzing
　touch points with the organization and maximizing commercial opportunities.
ㆍWeekly and monthly report update
ㆍWork closely with the retail & e-commerce team to develop compelling content & assets
ㆍImplement store staff training documentation and delivery in collaboration with
　EAP CRM team
ㆍManage CRM agencies including results and reviews
ㆍManage project budgets and all required reporting requirements with accuracy
ㆍStay abreast of emerging digital tools and platforms, digital marketing trends,
　new technologies, and share insights with the rest of the team
ㆍDevelop a tool to better introduce the Levi’s® Red Tab CRM program to consumers –
　brochure, pop, etc.

ECOMMERCE
Support the planning and execution of Influencer marketing and Social and help Levi’s® stand out through the social clutter and noise

ㆍExecute a comprehensive SEO, display and paid social in partnership with key stakeholders.
　Measure performance; test, learn and scale.
ㆍDevelop and support a comprehensive marketing plan and calendar to support levi.com
　(inclusive of performance media, SEO/SEM, livestreaming and marketplace activation)
ㆍEnsure that the campaign assets are well developed and implemented on levi.com.
ㆍBe the UX/UI brand guardian on levi.com and marketplace (incl. PDPs)
ㆍManage the performance media budget to drive traffic and revenue to levi.com
ㆍReport results and KPIs
ㆍManage and review the SEO/SEM, livestreaming and performance media agencies’
　performance and capabilities.
ㆍIdentify the best and next practice in ecommerce marketing

Event
Support marketing events to create brand momentum at retail store to strengthen loyalty and
provide added value to Levi’s® Red Tab CRM program.
ㆍPlan and execute various events to increase store traffic, drive revenue and customer loyalty.
ㆍDevelop and execute CRM marketing strategies to promote events and attract attendees.

CRITICAL RESULTS:
ㆍWell-grounded business and market analysis
ㆍCRM acquisition and revenue
ㆍEcommerce traffic and revenue
ㆍStore traffic through retail activation
ㆍWell executed go-to-market process

MANAGERIAL COMPETENCIES
The Korea DTC assistant marketing manager will have a proven ability to demonstrate the
following :
Experience :
ㆍ5+ years of progressive marketing experience including CRM, understanding of the
　various types of consumer media, media strategy, planning and buying.
ㆍ5+ years of experience working with the agencies (CRM, event, paid media) to achieve
　the goal
ㆍExcellent attention to detail and accuracy with exceptional planning and organizational skills
　and ability to multi-task, manage priorities and deadlines with superior follow-through.
ㆍCommunicating in English written, verbal and presentation skills.
ㆍPlanning and execution: establish plans, manage and improve process, drive execution
ㆍDrive for global / EAP leverage with an ability to challenge when appropriate

QUALIFICATIONS & FUNCTIONAL COMPETENCIES
The Korea DTC assistant marketing manager will be qualified in Marketing,
Business Management or similar discipline as well as 5-7 years proven experience in the
following:

ㆍConsumer Insights: Strong understanding of Korea Gen Z culture and what it means for Style
ㆍStrong understanding of Korea Ecommerce landscape
ㆍBest in class experience in performance media
ㆍExperience of performance marketing analytics, ecommerce content management tools
　and ability to analyse ecommerce and retail results and advertising ROI
ㆍExperience in marketing or event planning and execution
ㆍWorking knowledge of performance media
ㆍExperience in managing CRM and loyalty programs
ㆍMultinational company experience preferred

REPORTING RELATIONSHIPS
The KOREA DTC assistant marketing manager will report to the Korea Marketing manager and will liaise extensively with:

ㆍCountry Manager Korea
ㆍNorth Asia Marketing Head
ㆍEAP DTC marketing head
ㆍKorea PR & Social assistant manager
ㆍKorea Brand Experience team
ㆍCRM agency
ㆍSEO and Performance paid media agencies
ㆍEvent agency

WINNING CHARACTERISTICS:
ㆍDriven to Win: Creates profitable growth; demonstrates urgency and versatility;
　demands accountability for results
ㆍExternally Focused: Focuses on consumers, customers and competitors; Commits to the
　mutual success of internal and external partners (e.g., colleagues, customers, suppliers);
　demonstrates corporate citizenship principles
ㆍInnovative: Acts entrepreneurially; executes innovation and change; learns and adapts
ㆍGlobal Mindset: Drives for global leverage; fosters global brand stewardship;
　 demonstrates cultural competence. Proven track record in local amplification of
　global campaigns
ㆍTalent Builder: Envision – creates clarity; Engage – builds commitment;
　Enable – develops individual and team capability






icon 근무조건
   

                             ㆍ근무형태 : 계약직
ㆍ근무일시 : 주 5일(월~금) 오전 9시 30분~오후 6시 30분
ㆍ급여 : 회사내규에 따름
ㆍ근무지역 : (06062) 서울 강남구 도산대로 414 한성빌딩 11층(청담동)
ㆍ인근전철 : 서울 7호선 강남구청에서 800m 이내
icon 복리후생
아이콘 ㆍ리프레시 : 연차, 경조휴가제, 반차, 패밀리데이
아이콘 ㆍ급여제도 : 퇴직금, 야근수당, 연차수당, 4대 보험
아이콘 ㆍ선물 : 생일선물/파티
아이콘 ㆍ교육/생활 : 음료제공(차, 커피)
아이콘 ㆍ근무 환경 : 휴게실, 사원증, 자회사 제품할인
아이콘 ㆍ조직문화 : 자유복장
아이콘 ㆍ출퇴근 : 야간교통비지급
icon 전형절차
서류전형 1차면접 2차면접 최종합격
icon 제출서류
ㆍ필수 : 영문이력서
ㆍ선택 : 국문이력서 및 자기소개서 (각종 증빙서류는 최종 합격자에 한해 추후 제출)
icon 접수방법 및 접수기간
ㆍ접수방법 : 사람인 온라인 입사지원
ㆍ접수기간 : 2024년 04월 07일까지
  ※ 마감기간 전에도 수시로 이력서 확인하여, 적합한 후보자에게 면접 진행 안내 드립니다. 빠른 접수 선호합니다.
Designed by saramin

복리후생

급여제도
퇴직금, 연차수당, 4대 보험
선물
생일선물/파티
교육/생활
음료제공(차, 커피)
근무 환경
휴게실, 사원증, 자회사 제품할인
조직문화
자유복장
출퇴근
야간교통비지급
리프레시
연차, 경조휴가제, 반차, 패밀리데이

근무지위치

(06062) 서울 강남구 도산대로 414, 11층 서울 7호선 강남구청역에서 800m 이내

지도 보기

접수기간 및 방법

마감되었습니다.

시작일
2024.03.14 00:00
마감일
2024.04.07 23:59

관심기업 설정 후 다음 채용시 지원해 보세요.

지원자 통계

이 공고에 지원한 회원들이 궁금하다면?

로그인 하시고 지원자들의
경력, 성별, 학력 등의 현황을 확인하세요!

지원자수
27명
경력별 현황
신입
5
1년 미만
0
1~3년
0
3~5년
5
5년 이상
17
연봉별 현황
2,200
~2,600
0
2,600
~3,000
0
3,000
~4,000
1
4,000
이상
4
성별 현황
지원자수
남자
42%
11 명
여자
58%
15 명
연령별 현황
20대
6
30대
18
40대
2
50대
0
60대 이상
1
학력별 현황
고졸이하
0
2~3년제
1
4년제
17
석사
9
박사
0
외국어 현황
TOEIC
8
TOEFL
0
TEPS
0
TOEIC Speaking
1
OPIC
1
JPT
0
HSK
0
기타
6
TOEIC
600
미만
0
700
미만
0
800
미만
0
900
미만
4
900
이상
4
TOEIC
SPEAKING
IM1이하
1
IM2
0
IM3
0
IH
0
AL
0
AM
0
AH
0
OPIC
IL이하
0
IM1
0
IM2
0
IM3
0
IH
0
AL
1
자격증 현황
1종보통운전면허
4
컴퓨터활용능력..
3
2종보통운전면허
2
MOS Master
2
정보처리기사
2
기타
29
자격증 개수
미보유
15
1개
1
2개
4
3개
1
4개이상
6
포트폴리오 및 기타문서 제출
  • 2 포트폴리오 8명
  • 3 이력서 7명
  • 경력기술서 4명 기타 4명 자격증 1명 기획서 1명 동영상 1명
1
미첨부
9명

기업정보

리바이스트라우스코리아(주)

대표자명
김규완
기업형태
외국인 투자기업, 외부감사법인, 수출입 ..
업종
남녀용 겉옷 및 셔츠 도매업
사원수
47 명 (2024년 기준)
설립일
1993년 2월 16일 (업력 32년차)
매출액
791억 9,000만원 (2023년 기준)
홈페이지
www.levi.co.kr
기업주소
서울 강남구 도산대로 414, 11층
기업리뷰 4건
기업정보 전체보기

관련 태그

본 채용정보에 불법·허위·과장, 최저임금 위반 등 잘못된 내용이 있을 경우 신고해주세요!

신고하기

이어보는 Ai매치 채용정보

사람인 인공지능 기술 기반으로 맞춤 공고를 추천해드리는 사람인의 채용정보제공 서비스입니다.