외국계 Digital Marketing 매니저 채용 (과~차장급)

•  1) Develop online & social channels and devise on-going comms strategies to effectively drive online traffic 
•     to the website or social platforms
•  2) Plan, manage, and execute online/social marketing campaigns with clear KPIs
•  3) Provide strategic recommendations to online related asset creation – including videos, images, CGI models, 
•    etc.
•  4) Develop and deploy e-CRM platform to manage and evaluate customer research, market conditions, 
•    competitor data, consumer segmentation and loyalty programs
•  5) Develop contents marketing and O2O engagement to enhance brand value and customer loyalty
•  6) Manage the implementation of brand initiatives / projects to promote key messages, enhancing brand 
•     visibility and business development
•  7) Utilize a range of techniques including SEO and GA
•  8) Track conversion rates and making regular improvements to the website
•  9) Develop mobile platform including mobile App.
•  10) Data analysis, generating knowledge and insights to drive growth
•  11) Online brand protection and risk management: Monitor brand presence online and make sure contents & 
•      presentation following global brand guidelines
•  12) Responsible for planning and budgetary control of all online/social marketing initiatives
•  13) Managing agencies to effectively deploy all online/social marketing campaigns
•  14) Ensure consistency with offline Marketing and communication strategy with 360° approach utilizing all 
•      online touchpoints
  
•  15) Interact with other functions to implement campaigns
•  

 2) Experience of developing and executing online and/or social marketing with a proven track record of 

   driving ROI and sales

 3) Demonstrate history of thinking strategically and creatively, developing practical and specific strategy and 

    tactics to deliver tangible results

 4) Experience in e-commerce and loyalty/CRM is an advantage

 5) Experience in utilizing digital marketing tools such as Google Marketing Platforms, Salesforces and Adobe 

    is an advantage

 6) Experience of planning, managing and executing against an annual budget

 7) Project management experience leading online projects and brand campaigns

 8) University degree holder in Business Administration, Economics and/or Marketing

6. 복지 : 업계 상위​

7. 제출자료 : 국문+영문 이력서, 경력기술서

8. 제출처 : ha7575@peoplecare.co.kr  (문의 010-3857-3464 )