| Job Description |
|
| 모집부문 |
Product Manager, product planning |
SUMMARY :
This Sr.
Product Manager
role is, |
- Full responsibilities of the growth for the assigned product
category (or portfolio) from product planning and execution throughout
the product lifecycle management and working closely with
various stakeholders to ensure revenue/growth
- An expert on products(category), and driving any product-related
initiatives, such as product launches, competition analysis/answers
and communication plan
- Direct marketing management of product in multiple brands including
Brand Strategy, Strategic Marketing Plan, Communication and
Business Development |
ESSENTIAL DUTIES &
RESPONSIBILITIES : |
- Managing the entire product life cycle from strategic planning to
tactical activities, including sourcing with key support team
(Production, IT, SCM and Finance)
- Developing and implementing local marketing / go-to-market plan
(launch and follow-up plans) by working closely with stakeholders
- Developing and defining the best product positioning strategy,
pricing and value proposition
- Developing product related communication and technical information,
including demo tools, digital and selling messages
- Internal and external training and active support for product launches
- Monthly business reporting and analysis and development of key product
and brand strategy for the local competition
- Competitive analysis, comprehensive initiative tracking and launch follow up
- Specifying market requirements & coordination with market research,
customer/consumer insight |
KEY COMPETENCIES
To perform the job
successfully,
an individual should
demonstrate the
following
competencies : |
- Have a strong strategic thinking with good analytical skills and
data driven approach
- Ability to collaborate efficiently with various functions, sales and
global marketing, production, SCM and project teams in an
international environment
- The ability to handle multiple projects, set priorities and drive
results in a fast-paced environment
- Excellent interpersonal & influencing communication skills
- Able to translate technical product performance into consumer-friendly
communication.
- Excellent teamwork skills, proven ability to influence cross-functional
teams without formal authority, used to work in multi-national company |
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