[Richemont Korea] Montblanc - PR Executive

JOB TITLE

PR executive / PR assistant manger

REPORTING TO

PR and Communication senior manager

LOCATION          

Seoul, Korea

JOB DEscriptION UPDATE

Oct -5-2018

KEY RESPONSIBILITIES

1. Media

•        Communicate all requirements with HQ PR Department for press release and magazine editorial.

•        Monitor PR coverage systematically working with PR agency, analyse the result of online & magazine coverage and submit monthly PR report to APAC

•        Follow up any media requests for additional information.

•        Make and keep good relationship with media and let this good relationship enhance media coverage.

2. PR contents

•        Follow-up internally the arrival of all information. Organize the information, text translation, photographs etc. into PR kits and disseminate this information to the media respecting their lead-times working with PR agency.

•        Create PR contents for magazine editorial monthly. Effectively communicate Brand history and product by creating and reproducing PR material.

•        Create and plan special book and organize right products to release.

3.  Event

•        Organize and follow up PR/ Press events, and media follow up after the events.

•        Coordinate global launching events, and take press to events.

•        Support and execute the local events

4. Celebrity/influencer Marketing

•        Plan and execute product placement to celebrity/influencer by collaborating with media as photo shooting.

•        Plan, organize and execute to collaborate with celebrity/influencer for photo shooting or event participation.

5. Digital Communications

•        Review and approve social media posting translated Korean contents and create local contents; and follow-up on social media campaign working with social media agency

•        Keep brand search setting updated as planned

6. Invoice

•         All media related administration & invoice preparation for all activities & expenses

QUALIFICATIONS

•        Bachelor degree  and above

•        Fluent in English

•        MS office skill

•        Good understanding based on brand marketing experience

•        minimum 4~7 years of experience in respectable luxury organization or multinational environment

•        Preferred to have fine watch knowledge

•        Attentive to details with flexible & positive thinking, Team player with pleasant, proactive, passionate, outgoing personality