JOB TITLE                                                Marketing Manager

MAIN PURPOSE

Develops business & marketing plans for all product lines ensuring the implementation of Maison strategy and grasping opportunities locally.

KEY RESPONSIBILITIES

1. In conjunction with the Marketing Director, initiates and designs the marketing strategy and leads the implementation of such

   - Propose annual strategic plan aligning with Global market strategy and set the priorities according to the market trend, co-work with PR & Communication, Retail, CRM, Merchandising, VMD and boutiques

   - Closely monitor sales trend and implement appropriate action plans through identifying market’s needs

    

    

2. Defines the sales budget and anticipates sales forecasts for all product lines and ensures that pro-active plans are implemented to reach sales target on monthly and annual basis

- BU/LE sales forecast by product line and network in working with each Product Manager and Business Analysist

- To define the strategies of each product line and supervise Product Managers that the sales forecast and stock allocation are well aligned with the strategy.

- Monitor sales trend fluctuation and suggest revised sales budget and forecast to Marketing Director

- Closely work with Merchandsing team for WEB collaborative sales forecast by analysing sales trend & network strategy

- Supervise PMs in managing initiated product lines

- Supervise PMs on stock proposal & allocation for dedicated events

- Supervise Business Analyst for all the internal reports and reports sent to HQ

3. Spearheads and manages new product launches and strategic marketing plans working closely with Communication, PR, Merchandising, VM and other relevant parties

- Implement annual marketing plan including new product launches

- Supervise Product Managers on sales forecast & stock assortment of new launches and help them coordinating with all supporting functions (VMD, PR & Communication, CSD, WS, retail team).

- Provide qualitative report to Marketing Director and HQ the novelty sales tracking including post-launch measurement

4. Liaises with International marketing and local sales departments

- Oversees market trends and competitor’s activities through regular market research together with Business Analyst and Product managers and provide qualitative feedbacks to HQ on market trend and product recommendations

- Monitor product quality and take initiative to alert HQ

- Monitor market pricing and provide feedback to HQ on product price setting

5. Animates and lead trainings initiated by product marketing

- Supervise and lead each product manager to initiate the relevant product dedicated trainings / seminars to sales force; HH Club, Diamond Committee

6. Manages a team of Product managers and Business Analysist

- Leads and motivates the team to reach Maison’s image and expectations

- Give clear goal to direct reports to be able to focus on key priorities and reach objectives

- To define their working process to improve their quality of work by reviewing and supporting their job description
- Develops their talent and capabilities through understanding each one’s strength and to enhance their abilities