Assert VCA as the reference of high jewelry through Event

Key responsibility 1 : International/ regional event

·      Organize and international/regional events/VIP trips

·      Defines relevant budget for each event, follows up all related costs

·      Ensures post event report for management and regional structures with ROI analysis

Key responsibility 2 : Local event

·      Organize and conduct local events in line with the Maison image for high jewelry/art&culture engagement/heritage journey.

·      Organize and conduct local events for PR, VIP, product launches

·      Ensures post event report for management and regional structures with ROI analysis

Extend awareness and obtain engagement through Digital

Key responsibility 1 : Manage VCA website and Facebook

·      Define and develop strategy for  Korea digital plan

·      Implementation on contents for website and facebook in line with HQ/regional guidelines

·      Manages VCA e-blast withing HQ/regional guidelines (translation, customization, local content creation) 

Key responsibility 2  : Plan and execute digital advertising

·      Negotiate and creates contents linked with display adv.

·      Search online marketing contents and visual management

·      Agency supervision (Starcom)

Key responsibility 3 : Develop Social media engagement/ePR opportunity

·      Develops VCA visibility on line and measures online strategy efficiency on a regular basis

·      Enlarges social media platform

·      Create and Manages VCA facebook (translation, local contents creation updating)

·      Develop online contact ambassadors, develops bloggers relationships in line with the global communication strategy

Maintain Maison’s exclusivity & ultimate reference in High Jewelry / Jewelry / Timepieces

Key responsibility 1 : Press Relations Management

·      Maintain the relevant relationship with key press for special shooting/interview/event invitation etc.

·      Key VCA contact for Press, editors, advertising actors …he/she maintains permanent and close contacts with all relevant press

·      Develop all Media key actors knowledge on Van Cleef & Arpels history, using all available tools (international and local tools such as events, L’Ecole Van Cleef & Arpels, patrimonial exhibits, flagship visits, internal movies on products and savoir-faire…)

·      Maximizes opportunities and Maison exposure (insitutional coverage, product coverage, event coverage, interviews…)

Defines and implements the annual Communication & PR plan under Marketing/Communication manager’s supervision.

·      Includes a Middle term strategy to get premium media coverage including front cover of influential magazines

Key responsibility 2 : Friend of Maison Relationship Management

·         Maintain the relevant relationship with major friend of Maison for the appropriate engagement.

·         Further develop our “Friends of the Maison’s Approach in Korea, and identify KOL/key influential relays

YOUR PROFILE

• 7 to 10 years with established qualitative contacts in the Media Luxury/Fashion/Watch and Jewelry industry.  Past experience  in Jewelry / Watch Industry (Kwa-jang) is a best

• Fluent English

• Ability to represent the Maison and act as a real Ambassador

• Pro-activeness and creativity

• Strong leadership qualities

• Result oriented

• Excellent communication skills and strong team spirit