핵심 정보
- 경력
- 경력 7~10년
- 학력
- 대졸(4년제) 이상
- 근무형태
- 정규직
- 급여
- 면접 후 결정
- 근무요일
- 주 5일(월~금)
- 근무지역
- 서울 중구
본 채용정보는 마감되었습니다.
㈜리치몬트코리아에서 채용공고가 시작되면 이메일로 알려드립니다.
상세요강
JOB TITLE: Communications & PR Assistant
Manager
REPORTING TO: Marketing
& Communication Manager
LOCATION: Korea
JOB DEscriptION UPDATE: [20/03/2017]
MAIN PURPOSE
Develop Van Cleef & Arpels awareness in Korea by
increasing the Maison visibility and exposure, setting up local events and nurturing
close relationships with key Korean media actors (Press, Digital, TV/cinema) .
Maintain Maison’s exclusivity
& ultimate reference in High Jewelry/association with
art&culture/transmission of VCA heritage
KEY RESPONSIBILITIES
Assert VCA as
the reference of high jewelry through Event Key
responsibility 1 : International/ regional event · Organize and international/regional events/VIP trips · Defines
relevant budget for each event,
follows up all related costs · Ensures post event report for management and regional structures with
ROI analysis Key
responsibility 2 : Local event · Organize and conduct local events in line with the Maison
image for high jewelry/art&culture
engagement/heritage journey. · Organize and conduct local events for PR, VIP, product launches · Ensures post event report for management and regional structures with
ROI analysis
Extend awareness and obtain engagement through Digital
Key
responsibility 1 : Manage VCA website and Facebook · Define and develop strategy for Korea digital plan ·
Implementation
on contents for website and facebook in line with HQ/regional guidelines · Manages VCA e-blast withing HQ/regional guidelines (translation, customization, local content creation) Key
responsibility 2 : Plan and execute digital
advertising · Negotiate and creates
contents linked with
display adv. · Search online marketing contents and visual
management · Agency supervision (Starcom) · Develops VCA visibility on line and measures online
strategy efficiency on a regular basis · Enlarges social media platform · Create and Manages VCA facebook (translation, local contents creation updating) · Develop
online contact ambassadors,develops bloggers relationships in line with the global communication strategy Maintain Maison’s exclusivity & ultimate reference in High Jewelry
/ Jewelry / Timepieces Key responsibility 1 : Press Relations Management · Maintain the
relevant relationship with key press for special shooting/interview/event
invitation etc. · Key VCA contact for Press, editors, advertising actors …he/she
maintains permanent and close contacts with
all relevant press · Develop all Media
key actors knowledge on Van Cleef
& Arpels history, using
all available tools (international and local tools such
as events, L’Ecole
Van Cleef &
Arpels, patrimonial exhibits, flagship visits, internal movies on products and savoir-faire…) · Maximizes opportunities and Maison
exposure (insitutional coverage, product
coverage, event
coverage, interviews…) · Defines and implements the annual Communication & PR plan under
Marketing/Communication manager’s supervision. · Includes a Middle term strategy to get premium media coverage including front cover of influential magazines |
Key responsibility 2 : Friend of Maison Relationship Management |
·
Maintain the relevant
relationship with major friend of Maison for the appropriate engagement. ·
Further develop our “Friends of the Maison’s
Approach in Korea, and identify KOL/key influential relays YOUR
PROFILE • 7
to 10 years with established qualitative contacts in the Media
Luxury/Fashion/Watch and Jewelry industry.
Past experience in Jewelry /
Watch Industry (Kwa-jang) is a best • Fluent
English • Ability
to represent the Maison and act as a real Ambassador • Pro-activeness
and creativity • Strong
leadership qualities • Result
oriented • Excellent
communication skills and strong team spirit |
|
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