핵심 정보
- 경력
- 경력 15년 ↑
- 학력
- 대졸(4년제) 이상
- 근무형태
- 정규직
- 급여
- 면접 후 결정
- 직급/직책
- 부장, 차장, 이사
- 근무요일
- 주 5일(월~금)
- 근무지역
- 서울 중구
본 채용정보는 마감되었습니다.
㈜리치몬트코리아에서 채용공고가 시작되면 이메일로 알려드립니다.
상세요강
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모집부문 및 자격요건
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JOB DEscriptION ENTITY: RICHEMONT KOREA LTD BRAND: IWC DEPARTMENT: MARKETING AND
COMMUNICATIONS POSITION TITLE: MARKETING DIRECTOR LOCATION: KOREA 1)
Summary of Position 2)
Activities: ·
Efficiently trains and manages
team. ·
Supervises all activities as
defined in the planning (PR, media plans, events, trade promotions, product
placements, seminars, trainings, PLV, press work, CRM, etc) ·
Manages team to perform in dealing
with internal (Headquarters, Richemont) and external suppliers for
communication material, and display materials. ·
Supervises team in the budgeting of
all marketing and communication materials. Marketing
& Communications Planning: ·
Proposes and establishes marketing
and communication plan in line with the overall brand strategy. ·
Independently implements the approved
planning. ·
Constantly reviews the planning and
evaluates success / achievement and proposes changes based on new evolutions in
the environment. ·
Define & strictly optimize A&P
budgets, CAPEX and Depreciation costs are respected. ·
Coordinates and supports business
plan for Marketing & PR activities. Press: ·
Maintains permanent and close
contact with all relevant press (lifestyle, business, trade) to maximize
exposure and opportunities. ·
Maximizes brand exposure
(institutional coverage, product coverage, event coverage, interviews, etc.)
and pursues qualitative execution (in-depth editorial, double page or more
coverage, differentiation in angle of approach, etc.) ·
Supervises marketing &
communication manager on editorial guidance and relationship building with
press ·
Works with media agency / targeted
media on media planning and execution ·
Works with qualified outside party
for localized creative advertising work Distribution
& POS: ·
Coordinates with retailers’
marketing teams to develop optimize coop plans ·
Supports & advises commercial
and retail departments in all POS related issues (promotions, PLV, etc.) ·
Supervises Trade Marketing manager in visual
merchandising (decoration, PLV, Image counters / corners / boutiques) ·
Follows up the progress of BTQs
& SIS with Trade Marketing manager. ·
Negotiate on SIS projects to
optimize CAPEX and depreciation costs. Internal
communication: ·
Keeps close contact with relevant
departments at Headquarters. ·
Works together with Wholesale and
Retail department: o Contributes
to training organization and animation (Information on Marketing & PR
Activities, etc…) o Ensures
proper support and participation in Monthly Management
Meetings. ·
Keeps contact with regional and
international subsidiaries: o Coordinate
activities & exchange of best practices o Exchange
information on product launch & performance Public
relations: ·
Responsible for Celebrity contact
and related activities ·
Represents & promotes IWC in
Local & International venues ·
Assist Sales Team and Retail Team
in local events to interact with socialites and press. ·
Contribute to the creation of a
VVIP database with direct contacts and in collaboration with all departments Special Projects: ·
Oversees dedicated agencies for
special activities & projects in relation with brand’s interest &
activities o Events
(Flagship, Product launches, VIP dinners, etc) o CSR
activities and sponsorships o Marketing
& Sales Seminars o Brand
awareness projects (MBA Case Studies, Celebrity collaboration, Strategic
partnerships, etc.) 3)
Key objectives: ·
Develop Marketing & Communications
strategy with the overall brand’s strategy. ·
Maximize brand awareness and uplift
brand image. ·
Ensure A&P budgets, CAPEX and
Depreciation costs are maximized. ·
Optimize communication flow between
other departments. 4)
Dimension: Geographical
responsibility: ·
South Korea. 5)
Key relationship with: Internal
contacts: ·
Reports to IWC Korea Managing Director ·
Work closely with: Sales Team,
Retail Team, IWC NEA, and
IWC Schaffhausen. Direct / reviewing manager: Managing Director Number of staffs reporting to the position: 4 -
Marketing & Communication Manager -
Assistant Manager, Trade marketing and VM -
Digital Supervisor -
Event and Exhibition Executive 근무조건 및 환경
전형절차 및 제출서류
접수기간 및 방법
기타 유의사항입사지원 서류에 허위사실이 발견될 경우, 채용확정 이후라도 채용이 취소될 수 있습니다. |
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