Digital Marketing Manager 과차장

▣ Korean Title: 과장~차장급

▣ Responsibility
ㅇ Project management :
- Responsible for corporate websites, CMS management including banner update/product activation/deactivation and web content development
- Develop and execute digital marketing and affiliation plan by brand to increase brand awareness, traffic, sales conversion rate, fans, and consumer database
- Manage SNS, blogs and community activities like key influencers/brand ambassadors to enhance communication to core consumers and   execute grass root activities in collecting consumer database and creating viral
- Design and implement digital media (SEM, Display Ad, retargeting media, Social ad, affiliates, EDM, SMS) and track performance to increase ROAS and check referrals  
- Track and measure web analytic data and media performance to develop corrective action to improve effectiveness
- Work closely with brand managers, E-commerce, other cross functional teams, global teams and 3rd party agencies 
- Create reports a regular basis

ㅇ Tools and supporting intelligence :
- Understanding of sports goods industry and high level knowledge of products and consumer’s behavior in on/offline
- Broad network with key influencers in sports or digital business
- Strategic approach to identify issues and develop solutions
- Strong analytical skills and familiar with web/media tools  
- Good command of English  

▣ Requirments
ㅇ Common          
- Adhering to Values
- Relating & Networking
- Delivering Results
- Adapting to Change
- Achieving Goals
- Creativity and innovation
- Influencing & negotiating skills
- Consumer insight and validation competence
- Business opportunity analysis 

ㅇ Professional
- Strong understanding and expertise in user to product interfacing
- Strong instinct & understanding of consumer desire, behavior, and purchasing habits
- Basic understanding of sports consumer motivations
- Project leadership experience in an international business
- Expertise in the area of Digital technology solutions
- Cross functional communication skills

ㅇ Network
- Close collaboration with brand managers, commercial managers, E-commerce and sales team
- External : digital agency, key influencers, ambassadors

ㅇ Experience
- BA degree
- + 7 years of experience in the area of digital marketing and marketing

▣ Location : 서울 강남구

▣ 제출서류
- 국문과 영문이력서를 MS Word 파일로 담당 컨설턴트 Email로 보내주시기 바랍니다.
- 이력서에 지원분야의 경력 사항을 최대한 구제적이고 상세히 기술해 주시길 바랍니다.
- 사진 첨부요망 / 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재

▣ 전형방법
Contact point : 하수진 상무
If you have any question, please do not hesitate to contact me.
Office : 02) 508-7410 // Cell : 010-4243-1014
Home : www.hennymccoy.com
Email : alice@hennymccoy.com
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