[모집부서]
- 홍보부
[업무개요]
PH Product PR (50%) / Corporate PR (50%) 1) Product PR planning and implementation: Develop and implement strategic communication & PR programs to enhance awareness and promotion of Bayer products and to ensure competitive edge in the respective market (Press release, feature article, holding statement, backgrounds, Q&A etc.) 2) Contribute to cross-functional projects : stay close contact with marketing teams of Pharmaceuticals to understand business needs and environment / demonstrate leadership in cross-functional projects 3) PH Communication with regional/global office: Lead communication projects in accordance with the communication direction of HQ and regional office 4) Coporate Reputation: Enhance company awareness and image/reputation through proactive media activities and speaking opportunities in strategic manner aligned with company reputation direction such as innovation, sustainability. 5) Leadership Communications: CEO message development to share vision and key initiatives of the company with the employees through effective and timely manner 6) Crisis/issues management: Counsel communication guidelines in product/corporte related crisis/issues management 7) Management of COM projects in compliant manner : Comply with pharmaceutical regulations, Bayer ethical business practices and Press Material SOP for all projects and materials & provide compliance guidance to business team or agency partners 8) Media liaison and Agency management:
- Build and maintain favorable relationship with key media and handle media inquiries
- Manage PR agencies to produce and deliver best service
[자격요건]
1) Education
- Academic degree in communications, PR or journalism preferred 2) Experiences
- 5~10 years of specific experiences in communications/PR and solid understanding of healthcare/pharmaceutical industry required
- Expereince of healthcare product PR preferred 3) Competency
- Proficiency in developing and implementing strategic communication programs
- Good negotiation and presentation skills
- Good organization skills and balanced resource allocation ability
- Expertise in coordinating work activities of a multi-disciplinary team
- Total budget management of project/program
- Fluent in both written and spoken English
- Proven relationships/ networking with key media 4) Personal Characteristics
- Good interpersonal relations
- Creative mind & behavior
- Goal oriented & determined - Strong leadership
[우대사항]
- 보훈대상자
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