PIAGET- PR & Communications Executive

      Reports to:                   Marketing & Communication manager, Piaget Korea

     Location:                      KOREA

Overview:  

The position holder is responsible for PR and communication activities of Piaget Korea, under management of Marketing & Communication manager. The person will execute all communication activities such as PR, AD, Online, Press relationship, etc. The major part of this job in PR field is to maximize brand exposure in media through strategic PR campaign execution, product placement, press events, and press relationship, etc. In the field of AD, the person will manage to vary on/off-line advertisement creative and release them following media plan. In communication, the person will implement production of communication material, and external communication activities such as external events, website management etc. Be required not only to understand brand identity and luxury business but also to implement all activities with broad marketing perspective.

Main Responsibilities:

·         PR/Digital execution

-          Manage all product placement regarding all media exposure including PPL

-          Produce press release material for fashion news, editorial and advertorial contents

-          Keep good relationship with press

-          Report PR clipping and PR evaluation result to HQ

-          Share AD&PR activity with BTQ

-          Create digital contents with celebrity selection

·         AD execution

-          Execute monthly AD plan with Starcom.

-          Provide proper guideline and visual material to design agency.

-          Control visual variation and distribution according to media plan.

-          Execute on-line AD such as digital banner, brand search, etc. maximizing website traffic and qualitative data.

-          Communicate efficiently with Starcom and Datawords.

-          Report result of online activities.

·         Website management

-          Control homepage planning and contents according to online media plan.

-          Proofread all website contents updated by Datawords.

-          Respond to website contact request.

-          Report website traffic result.

·         Event

-          Organize and execute press events (global&local)/external customer events following event plan.

-          Provide proper guideline and material to event agency and cooperate with them.

-          Draw up post event report.

·         Etc.

-          Revise or create communication materials such as corporate catalogue, leaflet, DM, etc.

Qualifications:

·         Bachelors Degree at university.

·         Over 5 years of experience in Communication.

• Excellent communication and interpersonal skills required.
• Contents composition skills required.
• Fluent English and Korean Language skills required.
• Preferred personality : proactive, team spirit, open minded, passion for luxury industry