As Intel's Brand, Creative and Media Specialist, you will be responsible for deploying Intel's brand narrative. As Intel's storyteller and content strategist, you will advise in the development of a strategic framework that clearly defines and articulates Intel's value proposition and distinguishes the company as the undisputed leader in the industry. This position resides in Field Marketing and works closely with the global brand in the Brand headquarter team for guidance in brand governance, brand advertising campaigns, social media strategy, studio production and agency management. The Brand, Creative and Media Specialist will advise on and deliver messaging and communications activities in the country, work across all brand "touch points" in traditional and digital channels, and champion Intel's brand. A successful candidate will be responsible for: Localization of creative assets (video, animation, photography, graphic design) provided by the Brand Headquarter team for corporate marketing and communications needs in the country. Ensure delivery of world-class communications and local brand/media execution that are aligned with the Brand headquarter's guidance. Guide country External Agency teams to localize creative briefs and project mapping, ensuring that proper strategic direction is developed and maintained throughout the creative process. Develop a deep understanding of Intel technologies and communication vehicles in the country to help shape marketing/communications strategy Develop and maintain strong relationships with Brand headquarter team and across country marketing professionals. Partner with marketing teams to align on objectives, programs, KPIs to execute on creative briefs and agency partners. Manage approvals, feedback, and input from multiple stakeholders.
A successful candidate will demonstrate: Broad skill set, with experience in communications spanning social/digital and broadcast as well as print, plus deep understanding of integrated campaigns and optimizing their architecture and rollout. Ability to manage and prioritize multiple projects and manage expectations of all groups affected. Ability to understand and translate marketing objectives and strategies clearly and concisely in partnership with external agency. Willing to develop and maintain strong relationships across teams and with external partners. Must have strong leadership skills. Must be a natural communicator with strong written and presentation skills. Early adopter of technology. Qualifications: Bachelor's degree required. 7+ years of marketing, advertising or branding experience. Communications and/or branding professional experience within well-known, industry leading, global B2B or B2C businesses. Experience developing a compelling brand narrative. Track record of implementing strategic, proactive, innovative communications programs with outstanding results.
Languages: fluent in Korean and English
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions..