Requirements
• Minimum of
1-2 years of agency or corporate PR experience
• Has knowledge
of PR concepts, strategy, practice and procedures
• Ability to
prioritize workload within an Account Executive position
• Good at
securing coverage opportunity
• Professional
oral and writing skills
• Ability to
communicate within an agency environment
• Fluency in
English (both oral and writing)
• Strong
interpersonal skills
Required
attitude
• Willing to
socialize and communicate proactively
• Crazy
for out of box and creative thinking
• Patience
and positiveness
• Mature
business communication and approach
• Learning
attitude
• Team
player
• Interests
in people and society around us
• Interests
in trend, marketing and branding
• To the
point/Focused
• No
shyness
Responsibilities
• Demonstrate understanding of key client information including business
strategy, industry issues, products and services, key customers and competitors
• Manage media relations by identifying and working with target media and
building a network of traditional and online media contacts and influencers
• Demonstrate an understanding of today’s news and media landscape and the
ability to successfully implement public engagement and social media programs
• Coordinate public relations tactics by managing workflow, logistics and
interaction with media and influencers
• Write press materials and internal communications
• Edit and proofread written materials for quality and adherence to appropriate
writing style
• Provide support for client issues and crisis management program requirements
• Provide account administration including meeting deadlines, troubleshooting
problems, attending client meetings/conference calls, and reporting
weekly/monthly activity and coverage
• Develop client service and interactions skills
• Manage projects with keen attention to detail using organizational skills,
working with colleagues, vendors, and support agencies
• Maintain effective communications with project leaders, account teams,
manager and peer
